BAD 2 THE BONE
We moved away from stock shots of happy doctors and smiling patients in hospital gowns. Instead, we focused on life after treatment using fun, recognizable song lyrics.
CLIENT
HATS I WORE
🎩 Copywriter
🧢 Producer
👒 Account Manager
PROBLEM
Silverton Health’s orthopedics department needed to stand out in a competitive market. Traditional ads with smiling patients and stock doctors weren’t connecting or showcasing the real impact of their care.
SOLUTION
We shifted the focus to life after treatment, using catchy song lyrics like “Bad to the Bone” and “Hips Don’t Lie,” paired with fun and funny visuals of active, happy lives to create an engaging, relatable campaign.
RESULTS
This campaign was wildly successful in the community and later extended to multiple service lines. Silverton Health even held a giveaway to win the “Bad to the Bone” bicycle.
