PLANNED PARENTHOOD AWARENESS CAMPAIGN

Planned Parenthood must straddle the line between playful and professional. We used catchy headlines and not-so-naughty limericks to entertain, but also inform about Planned Parenthood’s many services.

CLIENT

Planned Parenthood—Columbia Willamette

HATS I WORE

🎩 Copywriter
🧢 Producer
👒 Account Manager

PROBLEM

Many people associated Planned Parenthood exclusively with abortion services, overlooking the wide range of essential healthcare they provide, such as wellness checks and breast exams. This misconception limited the organization’s reach and impact.

SOLUTION

We crafted playful yet informative radio spots featuring catchy limericks that entertained but also informed. Radio was chosen as an affordable way to reach a broad audience and effectively highlight Planned Parenthood’s comprehensive healthcare offerings.

RESULTS

The campaign led to increased awareness of Planned Parenthood’s full range of services and a noticeable rise in appointments for wellness checks and other preventative care.