BASIC BITCHES EAT CHICKEN
This campaign was conceived to raise awareness about the health risks of eating chicken, like salmonella. True to PETA’s unignorable, bold brand, the campaign aimed to use edgy messaging on platforms like Tinder to engage a younger audience, though it ultimately wasn’t launched.
CLIENT
HATS I WORE
🎩 Copywriter
PROBLEM
PETA needed to raise awareness about the health risks of chicken consumption, like salmonella, but traditional campaigns weren’t resonating with younger audiences. To capture their attention, PETA needed a bold, in-your-face approach that aligned with their disruptive brand.
SOLUTION
We crafted the “Basic Bitches Eat Chicken” and other NSFW headlines to spark conversation. By placing ads on platforms like Tinder, we aimed to meet the younger audience where they are, using PETA’s signature boldness to stand out and drive awareness.
Note: Despite its potential, this campaign was ultimately not launched.
